Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees | Intelligence | BoF

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees | Intelligence | BoF


Over the last three elections, presidential hopefuls have been spending unprecedented amounts on branded merchandise and apparel. In 2008, Barack Obama — one of the first candidates to recognise the potential of having an online shop and raising significant funds through merchandise — spent $1.3 million producing t-shirts, posters and bumper stickers. According to campaign officials, Obama raised $37 million from branded product for his first campaign and a further $40 million during his 2012 re-election bi

Source: Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees | Intelligence | BoF