Interview with Clinton’s Campaign Director of Merchandise BONUS Clip | THE CIRCUS | SHOWTIME – YouTube

Interview with Clinton’s Campaign Director of Merchandise BONUS Clip | THE CIRCUS | SHOWTIME – YouTube

 

Michelle Kwan leads a tour of Hillary Clinton’s Campaign HQ and introduces Mark McKinnon and Mark Halperin to Tom Phillips, the Director of Merchandise for the Clinton Campaign. Phillips shares his thoughts on the importance of merchandise in the social media age. He also describes the three staples of merchandise, he’s named the ‘holy trinity’, including bumper stickers, buttons, and shirts. Finally, Phillips tells us why Hillary Clinton merchandise is just as effective as Donald Trump’s “Make America Great Again”.