In 2015 FII began working with Emily’s List’s merchandising program to boost their overall list growth, fundraising and awareness. Emily’s list decided to pursue a two-prong strategy with merchandise. The first consisted of periodic incentives that offered a free piece of merchandise in exchange for a donation or email subscription. The second consisted of an e-commerce store that sold a catalog of Emily’s List branded merchandise.
In collaboration with FII, Emily’s List created fun and witty merchandise that embodies the values of organization. Since partnering with FII, Emily’s list has successfully increased its donation revenue as well as its brand visibility.