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Direct Mail, Donor Incentives, Fulfillment & Customer Service, List Growth, Merchandise, Point of Sale, RTW Fashion
About This Project

Obama merchandise changed the game. Barack Obama’s presidential campaign (OFA) was the first to use merchandise as retail product to act a low-dollar revenue stream. To execute this radical evolution in strategy, OFA established a partnership with FII given its decades of experience in producing American made merchandise and fulfilling customer orders on a national scale.


The demanding product specifications of Obama merchandise required FII to grow its domestic supply chain and convince its partners to make products in the United States that had never been made here before.When OFA created a RTW collection with Anna Wintour and iconic American labels, FII created a new division of its company dedicated to garment production. The partnership between OFA and FII raised millions of dollars contributing to the successful elections of President Obama.


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