The Progressive Turnout Project uses the power of data analysis to get democratic voters into the voting booths. In 2016 the project needed a partner to produce printed collateral and merchandise that embodied the progressive values that the organization fought for.
After researching potential vendors, they turned to FII given their trademark practice of sourcing from eco-friendly merchandise from unionized, American manufacturers, owned and operated by individuals reflective of the nation’s diversity.
Merchandise designs smartly utilized on proven-to-be popular quotes from President Obama (i.e. Don’t boo, vote!) and other positive messaging. Merchandise sales also provided additional data for the project to incorporate into their modeling.