In 2015 FII began working with Emily’s List’s merchandise team to boost their overall list growth, fundraising and awareness. Emily’s list decided to pursue a two-prong strategy with merchandise. The first consisted of periodic incentives that offered a free piece of merchandise in exchange for a donation or email subscription. The second consisted of an e-commerce store that sold a catalog of Emily’s List branded merchandise.
Emily’s List’s merchandise is fun but powerful and embodies the values of organization. Since partnering with FII, Emily’s list has successfully increased its donation revenue as well as its brand visibility. You can see all of their merchandise in their online store.