FII Marketing | Hillary for America Merchandise Vendor: Case Study
Read how FII Marketing helped Hillary Clinton's 2016 campaign sell more merchandise than any other campaign in American history.
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Hillary for America

About This Project

Merchandise production

Order fulfillment

On-site pop up shops


The challenge: Hillary’s 2016 election campaign required a vendor to administer merchandise production and fulfillment within an extremely frugal budget.

Our solution: FII developed a ‘just in time’ merchandise inventory model, that minimized risk exposure to the campaign, while ensuring timely fulfillment of orders.

The outcome: Hillary out-sold Obama merchandise by nearly 50%, making it the most profitable political merch. program in history.  By the end of the campaign all merchandise inventory had been liquidated – meaning that the maximum ROI from merchandise expenditures had been achieved.