FII Marketing | Barack Obama Merchandise Vendor: Case Study
Read how FII Marketing worked hand-in-hand with Obama for America (OFA) to develop innovative merchandise strategies.
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Obama for America

About This Project

Merchandise production

Order fulfillment

On-site pop up shops


The challenge: The Obama re-election campaign sought a national vendor to administer domestic merchandise manufacturing, fulfillment for its online store, and dozens of pop-up shops around the USA.

Our solution: Leverage our national supply chain, automated fulfillment services, and point of sale services.

The outcome: Not only did Obama win re-election in 2012, but his campaign merchandise broke new ground and new records.  FII helped the campaign to raise more money through merchandise than any before. During the campaign FII brought new items to the political merchandise market, from high-end fashion to contemporary accessories.