Since 2009 The Progressive Change Campaign Committee (PCCC) has been an essential advocate for progressive causes in the United States. In 2016 PCCC’s digital program decided to expand its fundraising efforts with merchandise. The committee wanted to simultaneously pursue two forms of merchandising strategy: retai,l via an online store and periodic donation incentives.
PCCC’ found success in partnering with FII, given its depth of experience with both merchandising strategies. The committee’s digital program continues to fund raise with FII merchandise allowing it to sustain its fight for progressive causes.