Tax March

About This Project

Web development

Merchandise production


The challenge: The organization behind the iconic Tax March required a webstore with an integrated UI to their existing home site.

Our solution: FII custom-developed a Shopify theme to replicate the appearance of the home site

The outcome: Visitors to the home site and store believed they were navigating within the same website, leading to stronger checkout conversions and overall engagement with both sites.


Visit the Tax March Store.