The Web Store Guide: How to Leverage Design to Drive Conversions

Your web store must support your goals — otherwise what’s the point? Merchandise needs to help you fundraise and build awareness, full stop. 

Nonprofit and political campaign teams are already resource-strapped. Managing a web store that isn’t helping your team make progress and achieve its mission is frustrating. But no matter how much you market and promote your store, there could be something holding you back. 

Design can make or break a web store. Well-designed web stores propel users through the purchase process and make it easy for them to make decisions. 

Ensure your store has high-quality design. In this ebook, you’ll learn: 

  • Why web store design matters to your supporters 
  • Three pitfalls to avoid
  • Four actionable ways to improve your design
  • How to get your web store to drive your mission forward