Learn from our expertise when it comes to standing up your web store, stocking it with quality, ethically-sourced products, and leveraging merch to advance your cause:
6 Web Store Products that Always Sell
It can be tough to know what swag to stock in your political campaign’s web store. You want to offer supporters merch they’ll actually use to inc…
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Web Store Checklist: Basic Branding Principles to Make Your Ecommerce Site a Success
Building a web store alone is not enough to attract supporters and drive conversions. Take these steps to ensure your ecommerce store’s branding ma…
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Drive Supporter Engagement with Digitally-Enabled Direct Mail
Most of the time, when nonprofit organizations and campaigns start considering merchandise, it’s because they want to diversify their fundraising e…
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Achieve a Perfect Merchandise Mix with Four Types of Best-Selling Products
As long as you have constituents that like your merchandise, you’ll make sales. But if your campaign wants a flagship product, a viral moment, or a…
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Made in the USA: Why It Takes a Village to Make Ethical Merch
You’ve seen the infomercials and their aggressive, repetitive messages: Buy direct! Cut out the middleman! Save 35%! Entire retail f…
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Launching eCommerce for Your Mission-Driven Merch? You Need a Marketing Plan
If you’ve built a strong donor and volunteer base that cares deeply about your political campaign or nonprofit mission, you may assume that selling…
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