Kevin O’Brien

Job Title

Article
Made in the USA: Why It Takes a Village to Make Ethical Merch
by Paul McConnell and Kevin O’Brien on March 15, 2023
You’ve seen the infomercials and their aggressive, repetitive messages: Buy direct! Cut out the middleman! Save 35%! Entire retail f…
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Article
3 Benefits of Print-On-Demand (and How to Avoid 3 Common Mistakes)
by Kevin O’Brien on February 16, 2023
Many organizations looking for the right merch solution immediately turn to print-on-demand, assuming it’s a panacea that will solve any problem. T…
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Article
Don’t Discount Your Mission with Mass-Produced Merch
by Kevin O’Brien on January 26, 2023
Get the best price (and value) for your nonprofit.
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Article
Don’t Squash Union Bugs — They’re Important for Your Merch (and Mission)
by Kevin O’Brien on January 6, 2023
Learn about the history of "union bugs" and why they are an asset for your merchandise.
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eBook
Webstores 101 Playbook
by Kevin O’Brien, Paul McConnell, and Thomas Phillips on December 9, 2022
Creating a Webstore for the first time can seem like a daunting task. So we’ve put together a comprehensive playbook to get you started on the right track.
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Article
Successful Campaign eCommerce Takes More than Merch on Your Site
by Kevin O’Brien on October 5, 2022
Merchandise is an invaluable tool for political and nonprofit campaigns. Not only does well-designed, high-quality merch help with fundraising, but i…
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