Paul McConnell
Vice President
Recent Insights
Article
Drive Supporter Engagement with Digitally-Enabled Direct Mail
by Paul McConnell on April 18, 2023
Most of the time, when nonprofit organizations and campaigns start considering merchandise, it’s because they want to diversify their fundraising e…
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Achieve a Perfect Merchandise Mix with Four Types of Best-Selling Products
by Paul McConnell on April 17, 2023
As long as you have constituents that like your merchandise, you’ll make sales. But if your campaign wants a flagship product, a viral moment, or a…
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Made in the USA: Why It Takes a Village to Make Ethical Merch
by Paul McConnell and Kevin O’Brien on March 15, 2023
You’ve seen the infomercials and their aggressive, repetitive messages: Buy direct! Cut out the middleman! Save 35%! Entire retail f…
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Wholesale Logistics Are A Puzzle. Here’s How You Can Solve it.
by Paul McConnell on February 7, 2023
The recipient of merch, whether it’s through an ecommerce store or from a wholesale order, doesn’t see all the work that happens behind the scene…
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Webstores 101 Playbook
by Kevin O’Brien, Paul McConnell, and Thomas Phillips on December 9, 2022
Creating a Webstore for the first time can seem like a daunting task. So we’ve put together a comprehensive playbook to get you started on the right track.
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5 Ways to Optimize Sustainer Programs through Merch
by Paul McConnell on August 22, 2022
Fundraising for your nonprofit or political organization is a complex equation. Let’s face it — you need predictable cash flow to keep your organ…
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