Paul McConnell
Vice President
Recent Insights
6 Web Store Products that Always Sell
by Kevin O’Brien and Paul McConnell on August 24, 2023
It can be tough to know what swag to stock in your campaign’s web store. You want to offer supporters merch they’ll actually use to increase your…
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Turn a Humble #10 Envelope into an Awareness-Building Hero
by Paul McConnell on April 18, 2023
Most of the time, when nonprofit organizations and campaigns start considering branded merchandise, it’s because they want to diversify their fundr…
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Achieve a Perfect Merchandise Mix with Four Types of Best-Selling Products
by Paul McConnell on April 17, 2023
As long as you have constituents that like your merchandise, you’ll make sales. But if your campaign wants a flagship product, a viral moment, or a…
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Made in the USA: Why It Takes a Village to Make Ethical Merch
by Paul McConnell and Kevin O’Brien on March 15, 2023
You’ve seen the infomercials and their aggressive, repetitive messages: Buy direct! Cut out the middleman! Save 35%! Entire retail f…
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Wholesale Logistics Are A Puzzle. Here’s How You Can Solve it.
by Paul McConnell on February 7, 2023
The recipient of merch, whether it’s through an ecommerce store or from a wholesale order, doesn’t see all the work that happens behind the scene…
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Webstores 101 Playbook
by Kevin O’Brien, Paul McConnell, and Thomas Phillips on December 9, 2022
Creating a Webstore for the first time can seem like a daunting task. So we’ve put together a comprehensive playbook to get you started on the right track.
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