Thomas Phillips
Director of Ecommerce
Recent Insights
eBook
Web Store Checklist: Basic Branding Principles to Make Your Ecommerce Site a Success
by Thomas Phillips on April 18, 2023
Building a web store alone is not enough to attract supporters and drive conversions. Take these steps to ensure your ecommerce store’s branding ma…
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Launching eCommerce for Your Mission-Driven Merch? You Need a Marketing Plan
by Thomas Phillips on March 3, 2023
If you’ve built a strong donor and volunteer base that cares deeply about your political campaign or nonprofit mission, you may assume that selling…
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The Web Store Guide: How to Leverage Design to Drive Conversions
by Thomas Phillips on December 20, 2022
Nonprofit and political campaign teams are already resource-strapped. Managing a web store that isn’t helping your team make progress and achieve i…
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Webstores 101 Playbook
by Kevin O’Brien, Paul McConnell, and Thomas Phillips on December 9, 2022
Creating a Webstore for the first time can seem like a daunting task. So we’ve put together a comprehensive playbook to get you started on the right track.
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Do You Have Too Many Product Options? Focus On Quality Inventory for Campaign Merch Success
by Thomas Phillips on September 7, 2022
Do you need that campaign shirt stocked in every color? Discover 5 merchandising strategies to ensure your ecomm site is a success + top hits to stock...
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